A slow website costs you customers — the data is pretty clear that people leave a site that takes more than a few seconds to load. The good news: most slow WordPress sites are slow for one of five boring reasons, and each one is fixable.
- Huge, unoptimised images.
- A page builder loading hundreds of kilobytes of scripts nobody uses.
- Too many plugins, or one badly written one.
- No caching, so every visit rebuilds the page from scratch.
- A cheap shared server that can’t handle the traffic.
You don’t need to know which one is yours. You need someone who will look at all five and tell you — plainly — what to do. That part’s easy.